Friday, March 11, 2011

Drug Reps: The Telemarketer Script

A large amount of pharmaceutical company promotional dollars goes towards convincing physicians to prescribe their drugs. It's not all in the freebies either. Drug sales reps are often taught to follow a paricular script or adopt certain tactics depending on who they're dealing with. This 2007 PLoS Medicine paper has some of the details based on a former rep's experience and expert testimony.(Click to enlarge)

The full text is freely available at the above link.


Anonymous Coward said...

You're on a roll Kamel. Awesome posts.