"We tested the sample symbols across the country -- the marketing department had survey groups to test different labels for Dow products. There were half a dozen of our original symbols in this survey of 24 different symbols. The rest were recognizable, like the peanut man for Planter's peanuts, the Texaco star, the Shell Oil symbol, the Red Cross and the swastika. They were asked to look at them and then asked to guess at what each one meant. The biohazard symbol got the fewest guesses. Then we went back one week later to the same set of people and the same set of symbols, plus 36 more common ones, and asked them which of these did they remember the best. And they picked out the biohazard symbol."
Showing posts with label biohazard. Show all posts
Showing posts with label biohazard. Show all posts
Monday, January 28, 2008
The origins of the biohazard sign
"We tested the sample symbols across the country -- the marketing department had survey groups to test different labels for Dow products. There were half a dozen of our original symbols in this survey of 24 different symbols. The rest were recognizable, like the peanut man for Planter's peanuts, the Texaco star, the Shell Oil symbol, the Red Cross and the swastika. They were asked to look at them and then asked to guess at what each one meant. The biohazard symbol got the fewest guesses. Then we went back one week later to the same set of people and the same set of symbols, plus 36 more common ones, and asked them which of these did they remember the best. And they picked out the biohazard symbol."
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