This is kind of older news but I ran into a video of a presentation by 23andme to a tech audience at Google (I think). If you aren't aware 23andme is a personal genome analyzing company. Basically they analyze the SNPs in your genome and give you all the associations with those SNPs. For instance they will tell you your ancestry and what SNPs that you have are associated with particular diseases. There are some pretty interesting questions and an interesting look at the interface of how a costumer of 23andme's services would 'surf their genome.'
I guess that I could have also just found out all this stuff on the 23andme website.
I was actually impressed with what they do. Integration with Facebook ect. The security of the data that they collect was stressed, which would be important to me if I was a customer. Also I liked the point that personalized genetics and medicine has been moving too slow and they might be the solution to this. They also plan to share anonymous data for drug reactions and efficacies based on SNPs. This would probably be very valuable information assuming they get lots of customers.
This perhaps is the big problem with 23andme. The only SNPs looked at and the only genomic data collected at a statistically significant amount will be from customers who can afford the US$1000 price tag. Somehow I don't think my genetic relationship to African goat herders is going to be properly analyzed.