Friday, September 05, 2008

Stand Up To Cancer

Tonight at 8pm, ABC, CBS and NBC (the big three US TV networks) will denote 1 hour, commercial free, to a star-studded fundraising campaign: Stand Up To Cancer. The goal of this initiative is to raise money for cancer research. Of the money raised, 70% will go to 'Dream Teams' - multi-institutional translational and clinical research teams - and 20% will be designated for "innovative, high-risk research proposals". This money will be administered by the American Association for Cancer Research (AACR). The remaining 10% will be used as an endowment to sustain the Stand Up To Cancer program and to fund unexpected research opportunities.

In addition to the network event, YouTube is getting in on the action. The frontpage currently features Stand Up To Cancer videos and donations can be made through the site.


Anonymous said...

Finally the cancer cause jumps on the "do this because a celebrity told you to" bandwagon. This socially worrisome strategy(just my opinion) is applied to every other cause I think of; So why not? At least some much needed funds will be raised!