Friday, June 01, 2007
It turns out the Dutch reality television program 'Big Donor', in which a terminal cancer patient was to select an ailing contestant to receive on of her kidneys was nothing more than an exercise in 'guerilla awareness'. The program aired as planned on Friday, in spite of widespread criticism. At the moment of the big reveal, when the winning contestant would be named, the host of the program announced that the donor was just an actress, though the three contestants, who were in on the stunt, were actual patients in need of a kidney. The goal of the hoax was to raise awareness about wait times for organs.