Finally, a Digg for Real Scientists

I got a email today inviting me to try out DiscoveR8, a site that is now in beta testing. For those who know Digg, it's basically that but for peer-reviewed scientific papers. For those who have been hiding under a rock for the last year or so and don't know Digg, the concept is that anyone and everyone can submit their own papers or other papers they'd like to share with others who frequent the website. Anyone who comes across your post then clicks the button next to the story to give it the thumbs down or thumbs up and comments for discussion can also be posted. Based on user voting the website keeps track of the most popular papers. How long until your Discover8 ranking is more important than impact factor?