"Up to 80 percent of existing condom users would be interested in trying the product and, more importantly, 49 percent of non-condom users would be interested in using it as it will help them maintain an erection,"
It plays perfectly into male insecurities. Maybe this can even prevent some wars. I'll ship a box to Bush myself.
Which reminds me: Do you know why Bush crossed the road? His dick was stuck in the chicken and he had no exit strategy.